All Man: The International Male Story journeys across three decades of the infamous catalog's unlikely but lasting impact on fashion, masculinity and sexuality in America. Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men's fashion into something cosmopolitan, carefree and trend-setting. International Male reached gay and straight customers alike as it redefined images of masculinity in American culture, generating revenue and circulation in the millions. This character-driven documentary crafts a portrait of a band of outsiders who changed the way men would look - at themselves and at each other - and how the world would look at them. This is their story - a modern day fairy tale about a dream that really did come true.
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