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From the liner notes

Hotshot Minnesota bartender, Owen Peadman (Mewes) hits Hollywood intent on scoring some cash and making it big by competing in the ultimate "King of the Bar" contest. After losing the contest, Owen gets a gig for a trashy tabloid and - with the help of his wild Uncle Earl - embarks on a mission for money by digging up some dirt on the biggest Heartthrob in Hollywood. Unfortunately, Owen falls for his target's girlfriend, spoiled starlet Lisa Mancini (played by a brunette Paris Hilton).