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From the liner notes

A small–market TV station is losing viewers. As a last resort, they hire a Hollywood producer (Eric Roberts) to save their ratings. Inspired by the Paris Hilton sex tape, the Producer manufactures his own celebrity scandal using an attractive reality star as his unknowing prey. Now, they're all caught in a high stakes game of fame, fortune, and forication being played out between L.A. and St. Tropez.